Development From The Donor’s Perspective

In spite of our best planning and adoption of best practices in the field, our donors don’t fit into the process very neatly. Why? Because the donor’s definition of the best way to help them make a philanthropic gift isn’t necessarily what has been captured in our systems. It’s not that all of the best practices are broken: it’s that we need to be more flexible, innovative, and empathetic to the donor’s perspective. In this session, we’ll share stories of donors that didn’t quite fit the mold, provide insights on how you can examine your own development strategies for “sacred cows,” and recommend ways to be more responsive to your donors’ needs.

Target Audience:  Entry Level and Mid Level

Presenter: James S. Anderson, CFRE