The Development from the Donor’s Perspective

In spite of our best planning and adoption of best practices in the field, our donors don’t fit into the process very neatly. Why? Because the donor’s definition of the best way to help them make a philanthropic gift isn’t necessarily what has been captured in our systems. It’s not that all of the best practices are broken: it’s that we need to be more flexible, innovative, and empathetic to the donor’s perspective. In this session, we’ll share stories of donors that didn’t quite fit the mold, provide insights on how you can examine your own development strategies for “sacred cows,” and recommend ways to be more responsive to your donors’ needs.

At the conclusion of this session, participants will:

  1. Identify changing motivations for donors and the way they want to give
  2. Evaluate current fundraising strategies that may need revitalization
  3. Evaluate new fundraising tools and strategies to meet donor needs

Target Audience: General

About the Presenters:

James S. Anderson, CFRE has more than 25 years of sales and sales training experience through his positions with research companies such as Nielsen Media, Simmons and Scarborough Research and was regularly recognized as a top producer, including Salesman of the Year and Top Revenue Producer ($30 million +). Since moving to the nonprofit field, Jim has “used his powers for good” to improve marketing campaigns and corporate support programs. He currently serves as President for AFP Northern Arizona and was the 2010 AFP-Northern Arizona Fundraising Professional of the Year.

Alice L. Ferris, MBA, CFRE, ACFRE is the founding partner of GoalBusters Consulting, LLC, and has over twenty years of professional fundraising experience. She is a two-time honoree as AFP-Northern Arizona Fundraising Professional of the Year and is one of less than 100 in the world to attain the Advanced Certified Fundraising Executive (ACFRE) credential. She is also recognized for her on-air work for public television nationwide, including her recent work on PBS’ Masterpiece: Downton Abbey. Alice specializes in development and strategic planning, annual giving, board development and grant proposals.

Both Alice and Jim are Association of Fundraising Professionals Master Teachers.