Email Marketing Makeover for Nonprofits
presented by FORM
Tuesday, August 28, 2018
YMCA of Greater Cleveland/MCPC Building
The Old Plain Dealer Plaza
1801 Superior Ave.
Cleveland, OH 44114
11:00 a.m. to 11:30 a.m. - Registration and Networking
11:30 a.m. to 1:30 p.m. - Presentation
2 CFRE Credits approved
Email remains one of the most effective marketing tools fundraisers can utilize. Are you maximizing your email campaigns to drive open rates, engagement, and conversions? In this workshop you will learn best practices that lead to more engagement and ensure clickthroughs and conversions. We’ll explore email automation functionality that will revolutionize the way you think about and deploy your email campaigns.
In this session, you will learn:
- Design best practices
- List segmentation
- Automation
- Behavior-based sending
Presenter:
Ceci Dadisman, Digital Marketing Manager, FORM
Guest Panelist:
Jacquie Chakirelis, DIrector of Marketing, Great Lakes Science Center
Major Sponsor
Supporting Sponsors
