Accountability and Ethics Can Make or Break Your Organization

Demands for increased transparency and public disclosure has caused nonprofit organizations to report details on what they do and how they do it along with disclosure of financials including executive compensation. These reports raise questions about public perceptions of performance along with ethical conduct in solicitation practices, uses of funds raised, and fundraising costs. One consequence is that the public lacks confidence in what organizations say that is eroded further with ethical breeches, real or perceived, from media attention to fraud, scams and scandals. The giving public no longer holds a “blind trust” in nonprofits or their appeal messages. Add to this increased scrutiny the voices of “charity watchdogs” and their multiple “ratings”, “scores” and independent reports with the result of more confusion than clarity on correct nonprofit performance and ethical conduct.

At the conclusion of this session, participants will:

  • Know the steps required to document the organization’s work as a community benefit.
  • Value fundraising performance analysis to document effectiveness and efficiency.
  • Understand the challenges to organization’s in demonstrating ethical conduct

Target Audience: 

• Senior nonprofit executives
• ACFRE candidates

About the Presenter:

Jim Greenfield’s fundraising career includes serving at three Universities and five hospitals on the East and West Coasts of America. He retired from Hoag Memorial Presbyterian Hospital in Newport Beach, California in February 2001 after 14 years as Senior Vice President, Resource Development and Executive Director, Hoag Hospital Foundation. He continues to serve his profession with speaking, teaching, writing and consulting/coaching.

Date Presented: December 11, 2013 1:00 PM Eastern

Length: 1 hour, 30 minutes