Developing Major Gifts Donors Who Deliver

One of the hardest aspects of major gift fundraising is finding your best major gifts people. With development professionals staying in their positions an average of one year and eight months, it is often very challenging to use institutional history to guide you on finding the best major gifts people. Many groups have these hidden major gifts prospects locked in their databases, attending special events and making planned gifts, but the key is to knowing which groups of major gift prospects to approach on a priority basis, so that you create and build a solid major gifts program.
Target Audience: Entry to mid-level
About the Presenter:

Laura Fredricks, JD, LLC is a consultant and motivational speaker for business and nonprofits. She is an internationally known fundraiser, speaker and the author of Developing Major Gifts (Jones and Bartlett) and The Ask (John Wiley & Sons.)