“Innovation is the only sustainable competitive advantage” says Philip Kotler, marketing guru. This challenging webinar will demonstrate how organizations- both commercial and not-for-profit- are ensuring they gain and sustain that competitive fundraising advantage. And how your organization can also gain it.
The session is based on Bernard Ross’s forthcoming book The Innovation Impulse and consultancy work with organizations as diverse as UNICEF, Greenpeace and Cirque du Soliel. It outlines a model for innovation you’ll be able to benchmark yourself against. The model with tell you whether you’re: an idea poor organization, an incubation poor organization or an implementation poor organization. You’ll also learn the roles you need to play to help your colleagues become innovative themselves- coach, gardener, catalyst, pirate, mash-up artist, adventure capitalist, or anthropologist.
The target audience is development professionals at an entry to mid-level who are keen to discover how to create innovation across their team or organization and in themselves.
About the Presenter:
Bernard Ross is an expert in fundraising, strategic thinking, organizational change and personal effectiveness. He works internationally in Europe, USA, Africa and South America. He is co-director of The Management Centre, an international training and consultancy organization that works exclusively with the non-profit sector. He has worked with a wide range of non-profit organizations over 25 years, including Amnesty International, Greenpeace International, UNICEF, Oxfam and the US Public Broadcasting Service. He recently co-authored ‘The Influential Fundraiser’, which was listed on the New York Times’ top 5 non-profit books for 2009.